ABOUT US - Priyadarshini Mobiles

The rise and growth of the mobile phone retail industry in Chennai has been analogous to that of Priyadarshini Cell Universe. Since its inception in 2004, it has made remarkable strides as a smartphone retailer catering to the popular demands of the clients. The story behind the founding of the brand is as inspiring as it is ambitious.


An airport staff since 1987, MG Sureshkumar ventured into the lottery business setting up an office in 1995. "I was completely blind about the industry when I started my first business. After years of working as an airport staff since 1987, I just felt confident that I could overcome any challenges. Priyadarshini's (lottery) launch coincided with the launch of a new font called Priyadarshini and the logo for the brand was designed using the same," Suresh confides. After the lottery was banned in Tamil Nadu, he entered the mobile phone retail business in 2004. "It was a natural progression in a way because I also ran a PCO along with my lottery business back then. I just graduated to mobile phones," he supplements.

Priyadarshini Cell Universe, the expansive mobile phone retail showroom was launched in KK Nagar in 2013. "I used to work as a supervisor at the airport. I then took small steps to become a successful lottery business entrepreneur. I knew I could translate this positivity in the phone business too," Suresh expresses confidence. "Cellphones were looked upon as objects of wonder at that point. This was a consumer-oriented business. I was keen to cater to the demands of the customers," he adds.

On the day of the launch, the store offered free gold coins to all its customers. Continuing in the same vein, the shop as a policy doles out deals, discounts, and freebies on all major occasions. According to the founder, this has endeared the customers to his organization.

"Once we offered 10 cellphones free on the purchase of one phone. That got us a lot of publicity. We also gave away 40 inch smart TVs worth Rs 30,000 to customers who bought phones worth Rs 22000. On our launch day, we presented 14-inch color TVs to our first few customers. Air conditioners, refrigerators, 10 kilogram rice bags, automatic rice cookers, mixers, Bluetooth headsets, and air coolers are some of the freebies we have given away in the past. These gifts are handed over to the consumers on the spot. There are no sham slogan contests or draw of lots. These offers remain unmatched and have created a lot of buzz around the band. Word of mouth by consumers has also helped the business," Suresh elaborates.


With the emergence of smartphones, their accompanying gadgets, and accessories, Priyadarshini Cell Universe too had to reinvent itself. "People are very aware these days. Instead of trusting someone blindly, they prefer to read up on the facts themselves," observes Suresh Kumar. The mobile store is also focusing on servicing clients and enabling them to purchase their dream phone brands without parting with a fortune at one go. "There was a time when not everyone could afford a cellphone, but nowadays everyone owns one. We have introduced schemes in collaboration with financial companies that allow customers to buy a cellphone for as low as one rupee. We also offer a lot of EMI options," he points out. Then there are also the obvious benefits of choosing Priyadarshini over other phone retailers too. "Every customer who buys phones from us walks away with a gold coin, a silver coin, and a Bluetooth earplug, pressure cookers, casseroles, and Tawas. I feel that customer service is of utmost importance. We demonstrate our wares well and help them make their choices. They are the core of our existence. So they are like gods to us," Suresh exclaims.

As of now Priyadarshini Cell Universe houses over 1000 cellphone models manufactured by 25 different brands. Besides pocket-friendly and functional cellphones, accessories such as scratch guards, Bluetooth earphones, and power banks are among their fast-moving merchandise.

Priyadarshini Cell universe has branched out to 10 different outlets at present. "I have a store within a ten-kilometer radius of each locality. I am at present able to cater to the mobile phone retail and servicing requirements in 70 percent of the city’s area, “he assures.

Since the debut into the inception of the business, Priyadarshini’s primary office has been based in KK Nagar in Chennai. “We have branches in Poonamalee, Pallavaram, Triplicane, Guduvancherry, Velachery, Avadi, Parrys, Kolathur, Aminjikkarai, Porur, Mugappair , Ayanavaram , Tambaram , Annanagar, Nanganallur , Redhills , West Mambalam …. All of them are situated in prime locations and have good visibility," asserts the founder. The stores are directly owned by the founder and his Son Mr. Suryakumar without involving franchisees,

"We have never considered the option of dealing through franchisees. Our customers are our bread and butter. We would prefer to deal with our clients directly," he reasons.

The year 2025 marks a huge milestone for Suresh Kumar and the celebrations planned are befitting. "On October 2020, I have completed my 25 years as a businessman. Our target is to add 15 more stores by then to mark our silver jubilee celebrations. In the next few years, I would like to open at least 50 stores in Chennai and expand to launch at least 200 outlets across Tamil Nadu," Suresh wraps up.

All the Priyadarshini Mobiles branches are located in famous areas that can be easily accessible to the public.  Priyadarshini Mobiles completed the 25th year and celebrated its silver jubilee in 2020. Our successful journey is continuous towards the people. We plan to open 30 Priyadarshini showrooms across Chennai by 2023. We are also planning to start 60 branches across Tamil Nadu by 2025 and are making efforts to do so.  Priyadarshini's successful journey in the mobile world will continue.


Thus said Priyadarshini founder M.G. Sureshkumar.


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